Subheading Keyphrase SEO Audit

Introduction to Subheading Keyphrase Check

Subheadings play a vital role in structuring your website. They also provide a scannable layout to your article which helps readers while reading and search engine while crawling. 

Subheadings, focus keyphrases, and SEO:

Subheadings form a prominent part of the articles. They stand out and guide the reader from one sub-topic to another. Including the keyphrase in the subheadings focuses the reader’s attention towards it and can also help the article rank better. Thus, it is advisable to mention the keyphrase in one or more of your subheadings.

Why are subheadings important?

Header and subheading tags refer to content written inside the bit of code known as H1, H2, H3. When this code is placed in the text editor, it shows the HTML to display it as a bold subheading visually. Subheadings serve an important function in giving a good structure to your content. They mark the division of paragraphs and help the reader navigate the subject matter easily. They show at a glance what the following paragraph is about and improves readability. Though the direct relationship between subheadings and SEO is uncertain, it definitely influences rankings indirectly.

When to use H1, H2, and H3 in online content:

Since, most readers only skim through webpages, the presentation of the content matters. Used efficiently, headers and subheaders can optimize the visual format of your content for the reader. Here are some key tips to find out when to use h1, h2 and h3 tags:

H1 tag:

Often content creators are tempted to use the h1 tag for subheadings however, this can easily work against your content and is not advisable. H1 Tag often applied to the main title which helps the search engine and user understands what the article is all about.

Improper usage of H1 tags often leads to confusion which results in a poor search engine ranking.

H2 and H3 tags:

These tags are essential for formatting your content properly. You should view these tags like tiny index contents, guiding the reader where to go and what to expect. These should be optimized with your focus keyphrases since they help SERP bots to analyze and rank your page. Treat them as a pair; to be used together for efficient and effective organization of content.

Key-points to remember while using subheads

• Write to impress

Think of these subheadings as article titles, grab the reader’s attention.

• Stick to five or more words

Keeping your subheadings at least five words long helps improve its SEO value and the visibility of your content online.

• Optimize your first subheading with your focus keyphrase

Focus keyphrase help crawler and user to understand the article which result in better ranking.

• Insert at least two subheaders in 100 – 200 words of content

These subheaders break your content matter into smaller chunks, making it easier to navigate. Do not leave too many long paragraphs without a subheading because it will make it look boring and decrease the readability of text.

• Make your first subheader in h2

These tags help your content look visually pleasing to the readers. They also make it easier for the bots to scan the content and may boost the conversion rate.

• Use a concluding h2 tag

Conclusions wrap up the content and are often a go-to summary for many readers. Using a subheader for your conclusion makes it easier for the reader to navigate the article.

• Use h3 tags to organize the content under h2 tags

These tags can help you flesh out your boring paragraphs into lists and bullet points.

Deciding whether to use Subheading Keyphrase or not:

Subheadings break down the subject into several pieces. They outline what you will talk about in the next few paragraphs. It makes sense to include the subheading keyphrase if we connect it to the sub-topic and leave it otherwise. And since your subheading keyphrase is central to your topic, you should be able to add it to over one subheading. However, if you cannot do so, consider the following questions:

• How fitting is your current keyphrase to the subject matter?
• Do your current subheadings give a clear and logical structure to the article?
• Do the subheadings accurately describe the content under them?
• What subtopics are closely linked to the keyphrase?

Reviewing text structure, understanding copywriting and how a good piece is constructed can further help you in deciding.

What is the role of Subheading Keyphrase?

Keyphrases help direct relevant traffic to the sites through search engine optimization.

The ranking of the site depends on the accuracy of the keyphrase used. Subheadings assessment tests check if the H2 and H3 subheadings reflect the subject as defined by your keyphrase. Subheadings should describe the topic appropriately. We consider a subheading to be efficient if it includes all content words from the keyphrase for languages that use function word support and at least half the words from the key phrase for languages that without function support word.

Why Subheading Keyphrase Important?

Subheadings work as markers of subtopics and give a structure to the content. They also improve readability. They make it possible for the reader to view the division of the main topic at a glance. Without subheadings the content would appear like a huge mass of words, making it difficult to scan and uninviting to read. Though adding the keyphrase to the subheadings will not immediately raise the rankings, it is important for SEO copywriting. Since subheadings describe the content that follows it, adding keyphrases makes it easier for the reader to navigate the article and understand the content better.

Often SEO tests not only check the inclusion of the keyphrase but also analyze the way we distribute subheadings.

Do you want to improve your subheadings?

• Design your structure keeping in mind the heading and subheading tags (h1, h2, h3, h4, etc)
• Use them efficiently, creating a flow in the page’s structure.
• The headings and subheadings should be short, precise, and use simple words.
• They must guide the readers, inviting them to read on.
• Use the focus keyphrase or its synonyms only in places where it feels natural and logical. Overdoing the keyphrase can discredit your content in the reader’s eyes.
• Know your audience, the search engines are only a means to reach your final readers, not an end in themselves.