Free Website SEO Audit: On-Page SEO Factors

As the heading suggests, the upcoming article series will be focusing on On-Page SEO Factors like Internal Linking, Focus Keyword, Alt Tag Optimization and others in complete detail. 

12 Best SEO Audit Factors:

  • Internal Links: 

Internal Links connects pages/posts within the website and establish a good connection between them. Hence they are very important when it comes to crawling as all your website content is linked beautifully the crawlers will grab your content and quickly get it indexed. 

  • External Links:

These are the links which direct our visitors to another website. We can take advantage of such links in case of citing a reference, affiliate links, etc.  

  • Focus Keyword/Keyphrase:

This is very important when it comes to rank your website over the search engine. Focus keyword is the main keyword around which the entire content revolves. In this context, we have two terms i.e. Keyword and Keyphrase. 

Keywords are one single word having high search volume as compare to keyphrase (combination of words) which tends to have focused search volume. 

  • Keyphrase check in the introduction: 

Keyphrase means a group of keywords around which are article revolves and keyphrase check in the introduction verifies whether the keywords are present in the introduction or not. This is done to make the article very clear right from the start.

  • Keyphrase Density:

Things must be done within the desired limit for better impact. Similarly, the focus keyword in your article must be in the range of 0.5% – 3% as compared to the total words of your article. 

  • SEO Title:

SEO Title or Meta Title is what best describes the content of the page, followed by keyphrase check to support the SEO title. One important thing, do not be confused about the H1 Tag (Heading Tag) and SEO Title, both are different, explore the article to know more. 

  • Meta Description

Not only SEO Title we will also cover Meta Description which holds an important value for achieving a higher SEO score. 

  • Slug

Slug is that part of URL which defines the path of the file. For example, in the below URL we have “website-seo-audit-checklist” as a slug.

Example URL:

  • Subheadings: 

No one likes reading paragraphs unless supported by a proper subheading. Also, your article must have a scannable layout including proper subheading distribution to increase the readability score. 

  • Alt Tag Optimization:

Alt Tag Optimization means all the images included in the article must have proper alt tags (including filename, caption, description) which helps search engine to understand what the image is about which in turn gives your article better SEO score.

  • Text Length:

Let’s find out the optimal length of your post. Generally, speaking an article of 1500 – 2000 words of high-quality content is considered to be a good SEO friendly post. 

  • W3C Validation Check:

W3c Validator is the tool which validates whether your website is as per the prescribed WWW standard or not. 

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