Today we will discuss SEO guidelines which we must follow to sustain our website rank on the top Google Search result for quite a long time. This article will provide you In-Depth knowledge of  White Hat SEO.

Website Optimizing Technique:

The SEO which follows search engine guidelines and gives you proved results i.e. it brings your website at a higher rank of search engine result page comes under White Hat SEO

Although it is time consuming when using along with On-Page and Off-Page SEO but the results achieved through this will give you long-term benefit or stability.  

Today we will learn:

  • Prerequisite
  • Various techniques 
  • Conclusion
White Hat SEO Methods
White SEO Techniques

Prerequisite to White Hat SEO

  1. You have done Keyword Research for your website
  2. You have created quality content for your website
  3. All the backlinks to your website are genuine
  4. Writing content for users instead of search engines

White Hat SEO Techniques:

Keyword research and strategy:

The keywords you are using for your website should match its content. There should be a proper ratio between your keyword and content. If you want more knowledge about how to do proper keyword research and implementation click here.

Site Optimization:

We must do the site optimization via On-Page or Off-Page following search engine guidelines for SEO.


As explained earlier all the backlinks you create for your website should come from genuine websites. There should not be any paid links involved. They also consider any link from a low-ranking website or spam website as a bad link.

Best way to generate backlinks is to analyze your competitor backlinks through tools like Link Explorer which can help you understand where you should create your backlinks

white hat seo techniques
4 Best Techniques

Create quality Content:

Always keep in mind whenever you are writing something on your blog or website you are writing it in a way where you are solving the queries of your reader by providing them with knowledge about the topic for which they have come to your website.

Providing irrelevant information may increase your bounce rate and force the search engine to outrank you from its search results.


I hope that by now you might have understood the importance and advantages of White hat SEO. This technique may consume a lot of time to bring your website to a higher rank. But once it comes at a higher rank, it will remain there for a long period, provided they did correctly.

Grey Hat SEO: When we talk practical SEO techniques then Grey Hat SEO techniques are used. In this technique, we keep a mix of Black hat and White hat SEO

Let’s explore the next article: SEO Techniques which you must avoid

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