We must avoid using Black Hat SEO techniques to optimize our website. The reason I am saying this has been very well explained in today’s article.
Stop Spamming: Avoid Black Hat SEO (Negative SEO)
Whenever you are doing any work, we must do it under some pre-defined rules and regulations. If those rules are not followed then there is an associated penalty to it.
Likewise, in SEO, while doing any promotional task for your website, certain rules have been established by search engines that must be followed. But there are some people who do not follow these rules. Besides this, they adopt some wrong means to give their website a boost in the search engine result page which includes duplicate content, cloaking, hidden text, etc. We have discussed these entire topics in the coming section.
What is Black Hat SEO and why should I avoid it?
Black Hat SEO: The focus of this technique is to bring the website at a higher rank without following the search engine guidelines. An SEO expert never uses these techniques and you people also make a note of this and avoid using them. Otherwise, if the search engine uncovers that you are fooling them by using black hat SEO technique then they will spam you out from their search results.
Techniques of Black Hat SEO
Unrelated keywords:
Always focus on users need while creating your content. If you satisfied user needs via your content then the search engine will automatically bring you at a higher rank. Never use unrelated keywords in your content to bring traffic because it will increase the bounce rate and ultimately will decrease your ranking
Keyword Stuffing:
Always write content by focusing on solving user queries in the form of providing information. Try not to focus solely on keywords as opposed to providing information. Using excessive keywords may lead the search engine to mark you as a spam website and may block you out. Use tools like iwebchk, smallseotools to have a check on the density of keywords Vs content.
Hidden Text and Hidden Link:
Nowadays search engine is regularly updating their algorithms and strictness towards spammers so any unusual practice like hiding text (keywords) by making their color same as background or not inserting obvious links will ban your website.
Cloaking:
It is a technique through which the user shows crawler a different version of their website and user a different version. We must provide the user with the actual content for which we have ranked high on the search engine result page.
Doorway Pages:
This is a technique through which we redirect the user to a different website than the one which relates to the meta description. We must provide the users a secure and trustworthy platform.
Page Swapping:
Creating a website with specific content and after getting it ranked high changing the content of the website completely falls under Page Swapping. Again, it will end up increasing the bounce rate of your website and the search engines may see your website to be providing irrelevant information forcing them to outrank your website.
Duplicate Content:
Getting an idea from someone’s website and copying it entirely are two different things. Never copy content from websites. Always check for Plagiarism before updating the content of your website to avoid duplicity
Spam Comments:
Always make constructive and meaningful comments if you are seeking inbound links from a blog post. Also, do not start leaving your website URL on every blog or website. It will lower down your page rank. Always leave a link to your website along with quality content.
Link Farms:
Getting backlinks from the unrelated website or getting paid backlinks is also considered as a black hat SEO technique.
Domain Squatting:
Registering your domain similar to the one ranking high on search result page counts as a black hat SEO technique. Every domain name should focus on keywords and should be easy to remember.
In the above pints I have tried to cover all the parameters that lead to black hat SEO. It would by my keen advice to you people not to include any of the above technique in your website to make it rank higher because this, in the long run may lead to website blackout.
Next Lecture: White Hat SEO