On-Page SEO

Website Analysis using Google Analytics 

In the last lecture we learn how to set up Google Analytics, today we will learn website analysis using Google Analytics. 

Website analysis Google Analytics:

This is a real quick tutorial on Website analysis using Google Analytics. I will be covering only the crucial aspects of Google Analytics here to give you an overview of important sections.

Google Analytics
Google Analytics

Brief Descriptions on Google Analytics Tools:

  • Audience Overview: shows how many people are visiting your website
  • Graph: Shows Returning Vs New visitors
  • Statistics: Shows various stats based on various tech terms (bounce rate, unique visitor, etc.)

Imp: Bounce rate should be less, session duration and new visitor should be high

  • Demographics: It shows you the trends country wise, the language they speak, gender, etc.
  • Technology: You can check for the browser they are using
  • Mobile: Desktop vs mobile vs tablet (your website needs to be mobile friendly)

Devices: The specific name of the device they are using i.e. Android, Tablet, etc. 

  • Acquisition: Following important parameters are covered under acquisition: 

A. It will tell you in-detail where your visitors are coming from i.e. (these all are channels) organic search, direct, social, referral, etc.

B. (Scroll Down) Under social you can explore from which social platform they are coming from

  • Behavior:

A. What pages our visitors are looking at / interested in they can sort ( date wise)

B. / – Slash symbol symbolizes Homepage

C. High no. of page views means that visitors coming back that’s great.

D. Behavior overflow: Once they are on your site you can track their activity i.e. their landing page, exit page, etc. 

E. (Scroll own) See what is the main page that visitors are viewing (under view option). This will give you a chance to improve your other pages and spend more time on the pages visited more often.

Google Analytics Tools
Pyramid flow of Analytical tools by Google Analytics

Summary: Website analysis using Google Analytics

  • The audience = People looking at your website
  • Acquisition = How they come to your website
  • Behavior = What they do on your website

Get more detailed information on Google Analytics: Comprehensive Study on Google Analytics

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