In today’s article, we will learn “Social Bookmarking” in depth. After reading this article, fetch some relevant bookmarking websites for which provides “do follow” backlinks. 

How to Effectively Bookmark Your Website Link

As the heading suggests we will learn how to bookmark our website URL on other high Page Rank (PR) websites. They do this to increase our web presence to get a position on Google Search results.

Backlinks via Social Bookmarking
Social Bookmarking: Off-Page SEO Technique

Today’s learning about Social Bookmarking:

  1. What is it
  2. Any Importance
  3. How to Bookmark a Link
  4. Various websites on which we can bookmark our target URL

What is Social Bookmarking?

Let’s split the term social + bookmarking. It means bookmarking your website on social platforms where there is huge traffic of visitors.

Social platforms: Where most people visit and interact with each other

Bookmarks: Saving a link of your website (your website URL) on Bookmarking platforms to generate backlinks and traffic

So, a formal definition could be, it is an Off-Page SEO technique where we submit/bookmark our website links on various bookmarking websites to earn backlinks. 

Importance of Social Bookmarking:

  • Build relevant incoming links
  • Draws visitors
  • Draws new clients or customers
  • Helps people find the business
  • Helps businesses find other businesses
  • Draws a lot of traffic

Note: Promote each URL of your website focus not only on Home Page

Note: As I have already said, wrong SEO can ruin your blog ranking. The submission should be in a proper way so you blog always get free from any SEO penalties.

  1. Don’t do all the bookmarking on a single day
  2. Don’t focus only on a particular keyword
Importance of Social Bookmarking

Steps to Boomark links

  1. Pick the URL from your website you want to promote
  2. The URL must have a keyword associated with it, write a hilarious description related to that keyword
  3. Open any Bookmarking website like diigo, cheezburger
  4. Login or Register on the website (if promoted)
  5. Click on Submit a link
  6. Enter the required information
  7. Click Submit
  8. Copy the generated URL and paste it into your excel sheet

Note: Always maintain an Excel record for every promotion you do.

Difference between Social Bookmarking and Social Networking

Social Bookmarking:

It can be co-related with bookmark option available in our browser where we save/bookmark the link to get easy access.

Similarly, we bookmark website links on bookmarking platforms. The only difference here is a group of people can see the links you have shared which will help in increasing traffic towards your website. Example websites include Diigo, Cheezburger, Stumbleupon, Reddit, etc.

Social Networking:

Through social networking, we communicate with our network over various social media websites like Facebook, Twitter etc. Here we do not spread our website links because it is considered spam and your account may get blocked.

Hence, SMO is posting content on social media networks advertise yourself in order to generate leads.

After uploading the post, you have a specific link. Promotion of these links on bookmarking websites is known as social bookmarking. So, bookmarking is also a part of SMO.

Social Media Optimization VS Social Media Marketing

SMO is optimizing your website via On-page techniques. Like:

  1. Creating social channels for your website
  2. Composing attractive content
  3. Making appealing videos or posts
  4. The result of which your website ranking gets a boost

SMM is marketing that content via off-page SEO, like:

  1. Paid marketing on social media channels
  2. Marketing on free social channels
  3. It helps to generate new leads and ultimately traffic

Search Engine Optimization VS Search Engine Marketing

SEO is generating organic traffic via different means like Classified Ads, SMO, article submission, etc. It requires more time and less monetary investment

SEM (Search Engine Marketing) is generating paid results or ads (Pay Per Click) seen on the right side of the screen. It requires very less time but requires more money.


Next Lecture: Forum Posting

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