It is a newsworthy piece of information designed to educate your niche audience. We can cover any updates in our organization by using news release because it reaches the audience swiftly compared to other submissions.
I can also define it as an Off-Page SEO technique used to generate Inbound traffic on our website. It is done by generating quality backlinks on high Domain Authority and Page Authority websites.
Besides earning backlinks, we also spread brand awareness when people read about our website from such renowned websites.
The information shared could be an image, video, article, etc.
This includes the latest events in your organization or could be an upcoming offer you are giving and you would like to have people’s attention for the same.
Note: The character limit for a news release is between 200 – 250