Best Content Writing Rules
Content is a powerful tool that can help you in generating leads, driving traffic and attracting followers. Digitalization has lead us to a great opportunity for content development and content marketing. Every changing year brings a change to the content preferred in the current market. To be trending in the digital market, focus a lot on content writing.
What is Content Writing?
Content writing is a write-up that produces engaging content which can be used in online marketing. We do content writing to sell or promote a specific product, website, blog, etc.
In simple words, Content writing is writing about any topic.
Content writing has various types:
- SEO content writing
- Technical writing
- Copywriting
- Research writing
- Press release writing
- Market report writing
- Business writing
- Ghostwriting,
Content Writers are the one who writes content. It has been one of the most trending professions in the past few years. Most of the content writers specialize in various format and grow up with their careers.
We rate content marketing as the most influential and supreme force behind the increase of sales in any organization. Nowadays Brands and organizations give more weight to content marketing because of which the amount of content writers is increasing day by day. Now if you are all set to step up as a beginner in the content writing stream you have to be smart and unique.
Best 6 Content Writing Rules:
Is there any fixed Content Writing Rules for influencing or attracting the readers or customers? I don’t think there is any fixed rule. We can assume or make a general perception of it. Like people’s favor, one type of content and dislike the other. Although we have listed some rules to sharpen your content writing skills.
Uniqueness
Uniqueness with quality improved your chances of impressions with improved CTR (click-through rate) and we have categorized this as first Content Writing Rules. You should ensure the simplicity of language as well. Use enough words to describe your topic along with pictures and charts to make it look more attractive to the audience. Do a quick research about your topic and we should know which type of content our competitors are offering about a similar topic.
Engage:
Throughout the content, try to engage/involve the reader in the content only. Don’t let the reader feel bored with the content. If the content is short, let it be. But if the content is a big long, try to divide it into smaller paragraphs. Try to be sarcastic in between to give the chance to the reader to enjoy the content. If the reader lost the attention once, it’s difficult to get it back again. If possible, involve the reader in the discussion through your content.
Keyword Research
You can research and find useful SEO keywords via various techniques like Google Relevant searches, Ubersuggest, etc.
Check out our Keyword Optimization article
Keyword research and optimization will help in fetching our relevant keywords for our article which will ultimately boost our visibility
Image Optimization
Image optimization also plays a significant role in creating SEO friendly content. Not only you can use images to make your article look interesting but you can also name them based on SEO keywords
Use Simple Language
Always write in simple language so that your readers can understand the motive of your content. Try to avoid using unnecessary slag so that your readers don’t get misguided. The use of language also depends on the type of targeted audience. Suppose, Your website only gets traffic from the formal business organization then you should use more formal and technical language while writing the content. If your readers are random, then a plain and simple language will do the work.
Add a unique twist
Apart from making your article SEO friendly and easy to understand you could always add up some spices. Make your content different from what is available on all other websites. Suppose, If the readers reading content on a specific topic you could give them some interesting facts or research related facts about it. You provide them with hyperlinks of several other relatable topics will do the magic.
Let’s conclude Content Writing Rules here, I hope you enjoyed the article. 🙂