Plugins and analysis algorithms help with the content. They boost the quality of your content. But beyond this, they do little.
Aesthetics also matters. How your website looks, what font you are using, at what size, what colors, what shapes. Everything comes together to make a complex and working painting.
If you have a perfect score for your content, but the text size is too small, it will still not be suitable for reading. Also, if the background color and text color form a weird combination, where either the text isn’t properly visible or where the website is just painful to look at, it still isn’t a perfect reading condition.
So, for optimum readability, consider issues beyond the basic scoring like:
- Choosing an easily visible and soothing font
- Making sure your heading tags are sized and applied appropriately (H1 is the largest and a decrease in size from there)
- Ensuring your CSS code is working. This includes displaying bolds and italics (some themes aren’t properly optimized and can’t do this)
Therefore, aesthetic appeal is as important as quality content to create a perfect website.
Lecture 2: Passive Voice is Killing Articles