To get your video as an answer to the query optimize it correctly i.e. description should be relevant along with a catchy title.
Featured Snippet Two-For-One:
Sometimes, Google takes help of two websites containing similar content but signifying the same using different elements.
For example “X” website defines SEO using their content/writing skill and other using Images and hence Google may combine their content to present it to the user in the best effective way.
How to rank for Featured Snippet:
Keyword Research is the king:
Keywords are dominating their position from quite a long time. Here to rank the featured snippet we need to mold our keywords in the form of questions.
As featured snippet usually pop up for queries like ‘How’, ‘What’, ‘When’, etc. which forms queries in the form of questions.
Proper Heading Structure:
Make your articles scannable both for search engines and visitors. Well structured and formatted articles get eligible for the featured snippet.
Rank your website:
Google create featured snippet on their own irrespective of following any guide to rank for the featured snippet.
But one thing you must remember to rank your website in the top 10 search result using various On-Page and Off-Page optimization techniques.
Identify and Analyze Competitors:
You hit a search query and later found that your competitor is ranking for a long tail keyword for which you have an exhaustive scannable article. Analyze its article and come up with a more advanced one.
Content Matters:
Content matters a lot in deciding whether your website should be selected as a featured snippet or not. Some factors include:
- Scannable layout
- Avoid Grammar Mistakes
- Proper Heading Structure
- Alt tag Optimization, etc.
- Formatting Matters:
If your competitor is already ranking for a featured snippet, then carefully observe the format of the output. It could be a paragraph, table, numbered list, etc. You need to frame your content in a much more effective manner
Observe search results:
Observe the results popped up at your screen and analyze them carefully. Try to answer all the relevant questions in your article present at ‘other relevant searches’ or ‘people also ask’ section.
Concluding Featured Snippet:
The key takeaway from the article is:
- SEO Matters
- Content is the king
- Answer relevant Questions
- Provide output in relevant format i.e. Paragraph, List, Table, etc.
- Competitor Analysis
Do you know how Google Works: Check this out