Do you really think “Digital Marketing Trending”, let’s figure it out how Digital Marketing trends changing the ways of sales and marketing.
Is, Digital Marketing Trending?
In a changing world, you can only generate a lead by technology. Everything is digital from entertainment to-health-to-shopping to banking. Businesses are changing to online market strategy and for survival, they keep their brand on top with the latest trends to successfully reach their audiences. Digital marketing trends are changing the way we market the consumers. Only executed marketing campaigns can provide the need and services they offer. To reach the potential customer, you need to be online. The influence of digital marketing has been continuously growing in the last few years. Today the saying of “if you have an online store or website the customer will come ” has long gone. So if you want the customer come to your online store, what should you do? In this article, I will tell you, what trends as a digital marketer you should follow or how to prepare for that in 2019. So which marketing trends will have significance in 2019? Before I give you my views on strategic marketing trends, I thought it would be useful to look at the last few years of analysis.
How Digital Marketing Trending:
If you closely look, you’ll find that from big tech giants to a small food vendor, everyone is getting more interested in digital marketing. If a business is great but does not have an online presence, it’s likely that the business won’t get that successful as it could be, by using digital marketing. Digital marketing is now a new game changer. There are various digital marketing strategies that are in a trend, few of them are:
1- Organic Social Media:
Organic social media is social networking through various platforms such as Facebook, Twitter, etc. It is constantly evolving with digital media. As the number of social media increases, the competition will also be very tougher. Over the past few years, use of social media has increased by multi folds this implies digital marketing will never be out of the trend.
2- Paid Social Media:
Paid social media is to display advertise regarding your business on various social media platforms. This is one of the oldest digital marketing strategies.
3- Email Marketing:
People are using email for correspondence. Email marketing ensures that your business will reach to targeted audiences in real time.
4- Display Re-targeting:
Most people surf various websites before purchasing anything, to make your business successful this digital marketing strategy helps in converting the traffic into real customers.
5- Programmatic Advertising:
With the use of latest technologies and algorithms, programmatic adverting ensures that digital marketing never becomes obsolete and attracts more and more customers.
Digital Marketing Trending Top 5 Reasons
1. Artificial Intelligence
AI is a new entry into the top 5 digital marketing trends that are going to drastically change the digital marketing strategy.
Artificial intelligence will definitely pull leads in digital marketing in the years ahead. AI, from powering push notification to customer segmentation it is now even creating content! it might surprise? right!
Yeah, the word hitting your ears is true, apart from the pulling more leads for sales, AI is also helping to improve your customer service.
What marketing goals are you using AI for?
1) Audience Targeting
2) Product Recommendation
3) Campaign Optimization
What AI can do, humans can’t!
According to a study by Forrester”s global state of artificial intelligence survey, 57-58% of businesses are using AI to better their customer experience and ease while 44% are using to improve their products and services.
2. Content Marketing [ vegan of the internet]
Content marketing is most sought after in the world of digital marketing & still the heart and soul of your digital marketing initiative. And will never stop in the foreseeable future. It fuels almost all in digital channels from search, emails to social media marketing, having a defined content marketing strategy will definitely beat the competition
3. Voice Search is on the top
Hey Cortana, open the mailbox.
Alexa, find me infographics for digital marketing.
Undoubtedly, the voice search will play a major role in our day-to-day life. Voice queries make sense like never, as they allow us to do multi-task. For instance, while cooking, driving, we cannot type, here’s where voice search is playing its major role. As we have seen in trending AI apps like Siri, Cortana and google assistant. Companies are gambling on voice searches
4. Interactive Chatbots
Chatbots are on the rise. As it is less expensive than a customer support individual and can answer to guests’ inquiries instantly. Not only they are the better way of mass communication but they also allow for a 24/7 two-way communication channel between your audience and you.
Customer satisfaction should be a priority. Boosting customer satisfaction will also boost your response rate on facebook, twitter, etc.
For instance, a Facebook Messenger has a Click Through Rate (CTR) of 80%. This has a huge market potential.
5. Video Marketing
Nothing is better than a live video, not even content marketing. You must have a look at these data.
- More than 80% of all internet traffic will be video by 2021.
- Businesses are going to keep their content shorter and producing a high percentage of videos about 2 -3 minutes in length.
- Businesses that are using ‘video’ on their landing pages have a significant increase of 10% from the past year.
Concluding Digital Marketing Trending:
By AI-powered technology, ease of accessibility, personalization have made the competition even harder. So for that the reason, you need to look at the newest trends.
So, if you do not understand or confuse over marketing perspective, you need to look at this guide as a reference. This isn’t a list of bold predictions. Hence, now we can say yes, Digital Marketing Trending and will trend till the time the internet exists.
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