Content can never go out of fashion in SEO techniques. There’s no substitute to a well-designed content that is not just relevant to the users but also simplifies the entire idea in front.
But, how to come up with the perfect content?
To put it simply, the content should show what the users can expect from the website. The content of a website should be such that it merges its position as a thought leader. The idea is not to design more content but to come up with better content.
This is not just an effective SEO technique, but also enhances the chances of conversion, once users land on the website.